Amazon Go and the Revolution of Retail Shopping:
Back in December 2016, one of the biggest online retailers in the world Amazon did something astonishing as it took grocery shopping to a totally different dimension. Amazon Go which went public on January 22, 2018 is a physical store and its opening was the first time Amazon went physical from its renowned online realm. Amazon Go is unique because it approaches retail commerce in a technology bases model as it incorporates innovative methods which create an optimal shopping experience. It uses technology like deep learning algorithms, sensor fusion and computer vision. The bottom line is that you as a customer won’t have to wait in long ques to buy grocery.
Amazon Go acknowledges the fact that in order to create an optimal shopping experience for the buyers the payment mechanism should shift towards cashless or card-less modes of payment. The customer at Amazon GO usually needs to download an app that gets integrated into their preferred payment method and then usually near the storefront they have to scan a QR code to get the transaction complete. The entire process of paying is fast and efficient which is exactly the combination a modern user prefers. So, now the question arises, can you transform your retail store that can offer an Amazon Go experience? The answer is Beacon technology and here’s how you do it:
- A Cost-Effective Alternative to High Tech Technology:
When we say to transform your retail shopping experience into a digital one we don’t imply using high tech gadgets like the one used by Amazon. The fact is that there are a variety of cost-effective and risk minimal methods through which you can create a digital shopping experience for your customers. Using iBeacon integrated with your Point of Sales (POS) is a cost-effective way simply because 3-4 fully integrated iBeacons will only cost you around $100.
- Your Customers don’t have to Download your App:
We’re sure your retailer might have an app like Amazon’s Go app for paying and completing transactions. There’s one thing that not a lot of customer would want to download your app to complete the payment process unlike Amazon’s customer base. Using iBeacon not only can you provide a secure payment path but also customers wouldn’t have to download your application. All they have to is to turn on their Bluetooth and by tapping their phones payments could easily be made.
- Creating a Valuable Guide:
One of the best ways you can guide a customer is through beacon technology. As soon as your customer enters the store if his Bluetooth is enabled he’ll gain access to popups that would guide him about new products or promotional offers or anything that might be useful for him. Beacon technology has the ability to engage a customer and improve his shopping experience in a digital manner.
Now is the perfect time to take that shopping experience and develop it into a digital one which can immensely benefit your retail business.