Geofencing Marketing Technology
Geofencing marketing is the ability to advertise to potential customers within a specific geographic area. It is an attractive component of Beacon technology. It develops a constant and locally responsive billboard right in the palm of your customer’s hands. For instance, a customer is walking past your juice bar, they can receive an immediate coupon or other incentive to encourage them into your store. This can be useful to all other parts of your business, including merchandise and fitness classes. The possibilities are endless.