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Uses / Cases Studies

With the growth of mobile devices, more and more people are turning to their smartphones to execute a multitude of everyday needs. This is where applications supported with smart technologies such as iBeacon actually assist in enhancing experiences. Beacon and iBeacon technologies are being utilized across a range of industries, from events to airports to hotels in order to offer the perfect blend of physical and digital experiences directly to the customers via smartphones.

Retail

Beacons are used in the retail industry, including loyalty programs, online reviews, instant coupons, and mobile payments. This is why the retail industry is among the front-runners in implementing Beacon technology solutions. Leading retailers have all invested in the technology in order to deliver enhanced and interactive shopping experiences.

Airports

Since many air travelers carry smartphones, airlines and airports are continually searching for the latest technologies that assist to effectively engage and connect with passengers. According to a recent article in MediaPost, 74% of airports will be utilizing beacon technology solutions to offer notifications to passengers by the end of 2018, including flight schedules, airport maps, personalized promotions, and baggage claims. Beacons at airports can provide a seamless end-to-end experience.

Hotels and Hospitality

Beacons offer an unmatched customer experience that is both personalized and contextual. Beacon-enabled applications at hotels can deliver hassle-free navigation assistance, automated check-ins, personalized promotions, easy guest feedback systems, keyless entry, and other value-added services. Beacon technology can be a huge benefit to the hospitality industry.

Events

Beacon technology is being utilized more often in major entertainment events and venues, such as NBA games, music festivals, Wimbledon, and more. From relaying live scores to helping in finding seats and easy ticketing, beacons offer opportunities to add value to events while gathering significant attendee data.

Museums

Museums are sites of heritage, showcases, and exhibits. From art to zoos, beacon technology can help museums in a number of ways, including easy online donation options, interactive exhibits, online reviews, schedules of upcoming events, and mush more.

Stadiums

Beacon technology assists stadiums by providing a fully immersive experience. It can offer online content, easy online payment solutions, interactive maps, parking assistance, fan check-ins, score updates, memorabilia purchasing, interactive chat rooms, and much more.

Dating Apps

Dating apps use Beacon techology to connect singles in the same vicinity to each other and to offer nearby restaurants and entertainment options. By clicking on “See who’s nearby” in the app, users can anonymously locate other singles and see what they have in common. It uses the Facebook Graph API, and others, to find mutual friends and interests and decide which profiles to show a user. Once both users decide they want to connect, the app enables them to message each other and make plans to meet up in person.

Schools &
Universities

With digital tools becoming a mainstay in a number of prestigious universities, Beacon technology acts as a natural extension to providing effective learning opportunities. In addition, beacons at schools help with other varied functions, such as navigation, event registration, parking assistance, campus phone numbers, and more.

Banks

Beacons can be vital to both bank staff and customers. While beacons may convey personalized offers, educational product /service videos, and wait time updates to customers, the bank staff can be updated with branch analytics (busiest days, times etc.) and other significant customer insights (dwell time, returning visitor, etc).

Car Dealerships

Beacons can be the car dealership’s best friend. It can assist the potential buyer with many details about a specific car that may not be available on the car window. It can provide feedback about specific sales people and routine maintenance options. It can even encourage shoppers at a neighboring car lot to visit your location, and offer incentives to do so.

Restaurants

Restaurants have a lot to benefit from this latest proximity-detection technology, as it allows them to have significant, private conversations with customers. It can assist with ordering options, specials of the day, online reviews, reservations, and more.

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